There are remarkable parallels between the lean journey in manufacturing and the lean journey in sales and marketing. When B2B lead generation programs are implemented effectively, both the benefits and the challenges are remarkably similar. Today, modern tools allow companies to see how marketing material and information flow, identify the steps for a B2B lead generation operation and understand how steps relate.
Download this white paper to learn:
- How to connect with an educated, sophisticated audiences
- The process to find the B2B leads that are right for your own business
- The 10-steps process to add value